Arvada Press | Rylee Dunn | February 20, 2025

Results from an advertising program run by the Arvada Visitors Center — with help from a partnership with Visit Colorado — show positive gains for the city’s tourism sector amid growing concerns from Olde Town Arvada businesses and slowing sales tax revenue.

Visit Arvada’s 2024 campaign ran for a combined 15 weeks (one portion in the summer, another around the holidays) and cost about $30,000. “Extremely conservative estimates” show that for every dollar that was spent on the program, two dollars were spent in Arvada, according to Jean Gordon, director of Visit Arvada.

Gordon said webpage visits to visitarvada.org increased to 771,000 — more traffic than the site has ever had in a year, and a 1,518% increase over 2023.

“We were ecstatic with these overall results for 2024,” Gordon said. “We know that clicks to our ads and visits to the site are the first steps to making an in-person visit happen, and these campaigns delivered. The holiday campaign had a 55% conversion rate which is unheard of! We targeted the right people at the right time with the right message.”

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